Whilst she currently dominates the box office with The Hunger Games, this is the first trailer of Jennifer Lawrence’s next film, House at the End of the Street which will target a different audience to her other films as this is a horror thriller.

Jennifer Lawrence plays Elissa who moves with her mother, Sarah (Elisabeth Shue) to a house in a small, upscale, rural town. However, soon after their arrival events begin to happen that can not be explained by any kind of logic and Sarah and Elissa learn that the town is in the shadows of a chilling secret.

The trailer may seem a little underwhelming to a lot of people but I think that it is actually a very clever attempt at marketing.

“Before you experience the fear, before you know the pain, to witness the horror, to uncover the truth, you have to go back to where it all began” is what the trailer tells us and this is very neatly intercut between scenes of the film moving both forwards and backwards. The entire style of the trailer is backwards really, where we get the action at the beginning and the story explained towards the end of the trailer.

It’s impressively cut, the trailer, but doesn’t do much to entice the audience into seeing House at the End of the Street. Although, with the millions of new fans Jennifer Lawrence has thanks to The Hunger Games I wouldn’t be surprised if this film did pretty well.

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