Tag Archive: bad trailer


The Lone Ranger Trailer

UK Release Date: 9th August 2013.

Stars: Gore Verbinski (director), Arnie Hammer, Johnny Depp, Helena Bonham Carter, William Fichtner, Tom Wilkinson, James Badge Dale

Plot: Native American spirit warrior Tonto recounts the untold tales that transformed John Reid, a man of the law, into a legend of justice.

Almost everything about this trailer is poor. Right from the start with the awfully boring voice over to the minuscule action scenes that tell us absolutely nothing about the characters or story. When I watch a trailer I want to be impressed and made to look forward to a film, I want to be told something about the characters or the plot that gives me indication to watch; I don’t want to just see Johnny Depp looking up from under a train.

The only good thing that comes of this trailer is that Helena Bonham Carter actually looks as though she belongs in this setting which is more than can be said for any of the other main actors that feature in this minute and a half trailer. It’s a risk putting Arnie Hammer as the lead man seeing as though he’s not been a lead before (the same risk earlier this year with Taylor Kitsch cost Disney millions) and I can’t help but feel that Johnny Depp is miscast and I think that it might get pretty annoying hearing him through the entirety of the film with that accent.

To me it looks as though Disney have another flop on their hands. This does nothing to inspire the fun or the great sotrytelling that Disney films are usually associated with. When promo pictures for The Lone Ranger were first released they were met with negativity, the same has happened with the trailer on internet forums. Oh dear.

UK Release Date: 14th September 2012.

Plot: In Manhattan, a bike messenger picks up an envelope that attracts the interest of a dirty cop, who pursues the cyclist throughout the city.

Stars: David Koepp (director), Joseph Gordon-Levitt, Michael Shannon, Jamie Chung.

As anyone who reads my blog will know, I love Joseph Gordon-Levitt; he is a fantastic actor and usually he picks great roles (Inception, 50/50, 500 Days of Summer etc.) but this trailer does nothing to enhance his reputation.

The plot sounds interesting and it should make a good action thriller which is what Premium Rush is being marketed as but the trailer doesn’t contain too much action and does not look that thrilling. Most of the trailer seems to be taken up by Joseph Gordon-Levitt being hit by cars and he must be pretty strong to survive that many crashes.

Premium Rush only really came to my attention this morning and when I looked at the cast I was looking forward to viewing the trailer but I feel let down. It left me feeling rather bored with it and did nothing to increase my anticipation for the film and only managed to decrease my interest.

Hopefully this is just a bad trailer and the actual film will be all right but I wouldn’t bank on it too much.