Despite numerous past attempts, 3D films have never really taken off in the past but since 2003(ish) there has been a resurgence of 3D films in mainstream cinema. There have been films made specifically for the purpose of being 3D and then films that have been shot in 2D have been transformed into 3D films and this happens with both live action and animated features. But is 3D really needed?

Avatar was praised hugely for the use of 3D
Two of modern cinema’s most successful directors have a different approach to making films in 3D. I am talking of James Cameron and Christopher Nolan. Cameron embraces 3D; his film Avatar became the highest grossing film of all time and that was made in 3D, whilst Nolan decided against using the effect on Inception and The Dark Knight Rises as, although he has seen 3D work well, he claimed it restricted what they were able to do. So that’s what the professionals think, what about audiences?
In 2010, 28 films were released in 3D and that number rose to 47 in 2011. However, takings for 3D films dropped by seven million pound despite more films being made in the format, showing that audiences were not going to see 3D films as much as they had been; something the studios have taken into consideration and the number of films being released in 3D this year (2012) is down to 33. Perhaps audiences have now experimented with 3D films and decided that they do not like them.

The final Harry Potter was the highest grossing 3D film of 2011, yet more people saw it in 2D.
So why are people not going to watch films in 3D? The price is one reason. Cinema ticket prices are on the increase all the time it seems and the price for drinks and popcorn is absolutely ludicrous. If you want to go see a film in 3D that bumps the price up by another two or three pound, therefore if you want a 3D film, a drink and popcorn you’re looking at spending nearly £15 probably to see a film. And if that film ends up being more like Clash of the Titans than Up then you’re going to feel more than a little bit ripped off.
Reason two: the really stupid glasses that everyone is forced to wear. Sure, they look better than the cardboard glasses you used to get with one blue lens and one red lens which made pictures seem 3D in magazines etc. but they are going to hurt your nose. Nobody wants to sit for two hours and feel like their nose is being crushed by these bricks you are forced to wear to enjoy the film in all it’s ‘glory’.

You don't need 3D to enjoy Woody and Buzz!
And finally, does 3D really add anything to the film? The films I have seen in 3D (Toy Story 3, Shrek Forever After, Thor, among others) have not really benefited from the technology. I’m not saying that the 3D didn’t look good, because it did, but I would have quite happily watched these films in 2D and still felt the same.
In my opinion, 3D was a scheme by studio bosses to try and make audiences fork out more money for the films as almost every decision made high up is about money. But audiences have now seen a 3D film or two and decided that they are quite happy with 2D without the intimacy this new effect offers. I could quite happily go the rest of my life without watching another 3D film. I know some people enjoy it and good for them, but I am yet to see a reason why it is needed.