UK Release Date: 6th July 2012.

This is the first full trailer for Ice Age: Continental Drift, the fourth instalment of the Ice Age series.

Continental Drift takes place several years after Dawn of the Dinosaurs. Here, Manny, Diego, and Sid embark upon another adventure after their continent is set adrift thanks to Scrat’s pursuit of his acorn. Using an iceberg as a ship, they encounter sea creatures and battle pirates as they explore a new world.

All of the original voice cast are back: Ray Romano, Queen Latifah, John Leguizamo and Denis Leary with the additional talents (for want of a better word) of popstars Jennifer Lopez, Nicki Minaj and the rapper Drake (the latter two being very questionable casting choices indeed) but also Nick Frost is a new addition to the cast.

The Ice Age series has always done well. The first film offered something different and something very enjoyable, the second film succeeded in being a GOOD sequel despite not being as good as the original and Dawn of the Dinosaurs (even though personally, I wasn’t really a fan) achieved success commercially too.

From the trailer it looks as though this film will do the same as the first three. The trailer reassures audiences that all their favourite characters are back along with the charm that the first three films brought, particularly featured in Sid and Diego’s relationship. Being funny at all the right times, the trailer is sure to attract young audiences and fans of the original trilogy and achieve commercial success undoubtedly, but I find it hard to believe it will bring in new fans to the franchise, despite their being a bit of humour for people of all ages in the Ice Age films.