Why Did ‘John Carter’ flop?

John Carter of Mars (as it was named originally before becoming simply ‘John Carter‘) was meant to be the next huge franchise. At least, that was what Disney had hoped for anyway. Disney have had great success with the average Pirates of the Caribbean franchise but have failed to replicate this in recent years with The Sorcerer’s Apprentice, Tron: Legacy and Prince of Persia: The Sands of Time. John Carter, the budget suggests, was thought to be a sure fire hit.

Unfortunately, Disney has recently announced in a statement to shareholders that John Carter has made substantial losses. £126 million to be exact. So why did the film fail? Here are a few possible reasons.

Taylor Kitsch had a lot of expectations thrust upon him.

 

The Cast: The films boasts some recognisable names: Thomas Haden Church, Dominic West, Mark Strong, Willem Dafoe and Bryan Cranston and usually this bodes well, but as good as they are none of them are that familiar with huge blockbusters (minus Dafoe in the first Spider-man film) or have a lot of mainstream cinema fans. The big risk was putting a relatively unknown actor in the lead role; Taylor Kitsch had a small part in X-men Origins: Wolverine but is best known for his role in television series Friday Night Lights. My point is, he is not a leading man, he is barely even a supporting man. He is not someone that Disney should have rested such huge expectations on.

 

The Marketing: This movie was given a lot of promotion, there have been trailers all over the television and internet for weeks, maybe even months. But none of the trailers really showed the audience what the film was about, there was nothing that could appeal to the audience or pull them in, nothing to hook viewers. Also, the name change from ‘John Carter of Mars‘ to just ‘John Carter‘ was a mistake in my opinion. At least with the reference to Mars in the title there is something different, it might interest science fiction fans more than just a person’s name would. The film could be about anyone!

Andrew Stanton: One of Pixar's finest but a risky choice?

The Director: This is not an insult to Andrew Stanton at all, more of an acknowledgement of the risk that was taken in his appointment. Stanton co-directed A Bug’s Life and directed himself Finding Nemo and Wall-E; all three are terrific films and he did a good job on them. But there is a difference between directing an animated film and directing a huge scale, big budget blockbuster. It was a risk taken by Disney, but if you’re not going to have an accomplished leading man then surely an accomplished live-action director is a must.

It’s All Been Done Before: The books on which John Carter is based were written over 70 years ago. They have influenced much of modern science fiction and therefore offers nothing new to the film scene anymore. Avatar, for example, used a similar storyline but did it on a much bigger scale. The characters were stronger, the inhabitants of another planet looked better and all in all the special effects were like nothing anyone had ever seen before. Newer science fiction, whilst based on John Carter, has left the source material behind leaving nothing fresh for that audience to see here.

Obviously there are more reasons that John Carter has flopped and these are just a few of my theories behind the huge losses. Disney may be slightly worried by the losses at the minute but with Pixar’s Brave coming up and Marvel’s The Avengers also arriving in cinemas over the next couple of months they can be in no doubt that they will make that money back easily.

The Best Comic Book Movie Castings?

Casting is a vital part of the film; if you get the wrong actor to play a character it can go horribly wrong and the whole movie could fail because of it. Never is this more true than in the world of comic book movies. Millions of fans all over the world are already in love with the characters before they are brought to the big screen and if you cast someone that the fans are not happy about they will not hold back, you shall know about it! But when casting goes right, it brings out some of the best performances and best characters in the world. Here are my top eight perfectly cast comic book movie characters.

8. Chris Evans as The Human Torch

Known to many comic book fans now as Captain America, Evans made his first appearance in comic book movies in the awful Fantastic Four films. Despite both films being criticised heavily by almost everyone, fans and critics alike, nobody could criticise Chris Evans as Johnny Storm, the Human Torch. He outperformed the rest of the cast by a country mile and bought a much needed charm and sense of humour to the role.

7. Ed Norton as Bruce Banner

When it was announced that Ed Norton would not return for The Avengers as Bruce Banner fans were outraged and with good reason. Norton’s performance as the troubled scientist who turns into the Incredible Hulk was brilliant. Norton had a lot of hard work to do because of the negative fan reaction to Ang Lee’s 2003 interpretation of the character but the casting of Norton and his incredible performance won the hearts of many Hulk fans.

6. J.K. Simmons as J. Jonah Jameson

The original Spider-man trilogy, directed by Sam Raimi, may not have been the most perfectly cast Spider-man film in the world but J.K Simmons as J. Jonah Jameson was a masterpiece. He looked identical to the comic book portrayal of the character and fans loved his performance. A highlight of the, soon to be rebooted, Spider-man franchise.

5. Christopher Reeve as Superman

Does this really need explaining? The man IS Superman. There has never been a better Superman before or since on neither the big screen or small screen. Reeve was an excellent casting as the Man of Steel and is still celebrated among comic book fans.

4. Heath Ledger as The Joker

Ledger won a posthumous Oscar for his appearance as the Joker and rightfully so. Ledger managed to bring this psychotic vision of The Dark Knight’s arch nemesis to the screen and make him genuinely scary. It was a sad loss when he passed away but he will always be remembered as the Joker and one of comic book movie’s finest castings.

3. Chloe Moretz as Hit Girl

Many people don’t think of Kick-Ass when they think of comic book adaptations but this is where the origins of the story lie. Chloe Moretz is great as the ‘hero’ Hit Girl. She is a small girl who packs a powerful performance and is the star of Kick Ass without a doubt. She has a huge career ahead of her built on this performance.

2. Patrick Stewart as Professor X

Straight off, Patrick Stewart looks the part, down to a tee. But his performance further proves why he was the perfect choice to play the mentor to the X-men, Professor X. His calm and cool demeanour brought a lot of character to the role and then in the second instalment, X2 (one of the best comic book movies ever made) he was able to show off the emotional side to his character even more. And as well as that, his chemistry with Ian McKellen’s Magneto was a joy to behold. A fine casting decision.

And finally…

1. Robert Downey Jnr. as Tony Stark

Perfection!

The perfect casting of a comic book character if ever there was one. Downey Jnr doesn’t just play the character, he actually is Tony Stark. He has the look sorted; he has the charm, the wit, the charisma and you believe his intelligence. Iron Man was the beginning of the whole Marvel Universe which comes together this summer with The Avengers so a lot was riding on this first film and Robert Downey Jnr drew the plaudits right from the offset. Tony Stark came to life in the Iron Man films and made Downey Jnr a household name again; his performance was a joy to behold and I sincerely hope he is Tony Stark for a long time to come.

Honourable mentions

Ian McKellen – Magneto

Kelsey Grammer – Beast

Ron Perlman – Hellboy

Jackie Earl Haley – Rorschach

Anthony Hopkins – Odin